Your New Favourite Cinematic Umbrella

A limited-edition collab with Para Para Umbrellas.

Para Para takes its name from the French words parapluie (umbrella) and parasol (sun umbrella). These bold, high-end animated umbrellas come to life when filmed and viewed through the Para Para web app, turning everyday weather into an unmatched cinematic experience.

Each umbrella is handmade in London by James Ince Umbrellas, the UK’s oldest umbrella maker — crafting umbrellas in Bethnal Green for over 215 years.

Features:
- 90cm canopy with a classic Malacca wood handle
- Comes with a 1-year warranty
- Lifetime repair service available — accidents happen! James Ince offers professional repairs for a fee to help your umbrella last for years to come.